Back in August, it was
rumored that American Media Inc. was trying to unload
Sylvester Stallone's ode to the mid-life crisis, Sly.
Now it turns out AMI chief David Pecker OK'd a fourth
issue of the magazine, guaranteeing Met-Rx will have
another glossy to run ads in and Stallone won't be
whining to a gossip outlet this week.
After crunching the
numbers from the test, the company has elected to
publish a fourth issue, to be dated December/January.
The magazine's ad hoc editorial team of freelancers
and Men's Fitness staffers, which had been placed on
hiatus, has resumed work on the title. "It's nice
to have an alternative magazine that comes from
someone's voice, someone's perspective," said
editor in chief Neal Boulton.
Yes, an
"alternative" magazine. You know the type:
Those magazines operated by major publishers and
spearheaded by a former Hollywood A-lister targeting
middle aged men — because nobody else is.
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