The second of Lipton’s claymation campaign (the first was a blue-eyed Frank Sinatra crooning), "Rocky" features a 12-inch latex puppet version of the Stallion, along with a matching Mickey Goldmill puppet. Little Rocky is pummeled in the ring by another clay brute and is losing his grip until he chugs a Brisk Iced Tea between rounds, vaulting him into another classic comeback.

Sylvester Stallone himself did the voiceover (with the oft-repeated line "That's Brisk, baby!"), but Ren and Stimpy's Billy West (not Burgess Meredith) played trusted manager Mickey. "Billy's a maniac," laughs creative director Mickey Paxton of J. Walter Thompson, New York. "And we wanted the energy that comes from Mickey to be almost indiscernible."

The puppets were created by Oscar-winning MacKinnon & Saunders of Manchester, England. Latex was poured over clay models to create the bodies. Intricate wire skeletons with ball joints account for the realistic movement.

Director Ken Lidster and producer Glenn Holberton of London's Loose Moose shot stop-motion in black and white for two weeks' worth of 10-hour days. Contrast is more dramatic in "Rocky" than in the duo's Sinatra spot as certain shots were saturated in an homage to Raging Bull.

At Soho 601 in London, artist Bruce Hancock combined black and white passes with color, ensuring the blue Brisk can stood out. Hancock also added live-action smoke to the background of each shot. Multiple points of tracking in ALF were used as Mickey pulls the can from a bucket of ice. The ice itself was matted frame by frame in Paintbox by Bill Keehner. Paintbox work also refined the character animation, adding visible gulps as Rocky drinks the iced tea and animating his hair movement as he's rocked by opposing punches. The sweat that flies off Rocky's face is actually splashes of water shot against black and composited in Henry. Soho 601 Flame artist Des also enhanced the ring combat, distorting Rocky's face. Flame was also responsible for the final composited shot which sports two waving American flags.

During the "Rocky" Brisk campaign, several promotional items were produced to intice consumers.  For example, this extremely rare figural statue (at right) which carries a banner reading "GO THE DISTANCE", came out in mid-1997.  Made of resin, the 7 ½” statuette was a special prize given away during a Lipton Sweepstakes at grocery stores.