The story of
how the original Rocky was initially conceived and
then brought to the screen rivals any plot ever hatched
for a movie.
It's creator, Sylvester Stallone remembers, "Early
in my acting career I realized the only way I would ever
prove myself was to create my own role in my own script.
On my 29th birthday I had $106 in the bank. My best
birthday present was a sudden revelation that I had to
write the kind of screenplay that I personally enjoyed
seeing. I relished stories of heroism, great love,
dignity, and courage, dramas of people rising above their
stations, taking life by the throat and not letting go
until they succeeded. But I had so many ideas in my head I
couldn't focus on any one. To cheer myself up, I took the
last of my entertainment money and went to see the
Ali-Wepner fight on closed circuit TV. (Chuck) Wepner, a
battling, bruising club fighter who had never made the big
time, was having his shot. It wasn't at all regarded as a
serious battle. But as the fight progressed, this miracle
unfolded. He hung in there. People went absolutely crazy.
Wepner went 15 rounds and established himself as one of
the few ever to go the distance with the great Ali. We had
witnessed an incredible triumph of the human spirit and we
loved it.
"That night," Sly continues, "Rocky
Balboa was born. He is a man of the streets. People looked
on him as the all-American tragedy, a man without much
mentality and few social graces. But he has deep emotion
and spirituality and good patriotism. And he has a good
nature, although nature has not been particularly good to
him. I have always seen him as a 20th Century gladiator in
a pair of sneakers. Like so many of us, he is out of sync
with the times. To all this, I injected doses of my own
personal life, of my frustration at not getting
anywhere."
Going on a three-and-a-half day writing marathon, he
produced a screenplay that ultimately reached the active
and experienced producing team of Irwin Winkler and Robert
Chartoff, knowledgeable filmmakers who, at the time, had
already brought more than 25 films to the screen. They
instantly sensed the magic in Stallone's work, asked for a
few rewrites and the negotiating began with a reported
$75,000 offer.
"I can't sell it outright," the almost
penniless writer-actor explained. "I wrote it for me
and I have to do it."
According the now familiar story, the price went up to
$125,000. "I got a monumental headache,"
Stallone recalls. "I didn't know that much money
existed. They kept insisting they needed a big name star,
but the story was about not selling out, about having
faith in yourself, about going the distance as a
million-to-one shot." The actors in consideration for
the role were huge box-office draws: Burt Reynolds, James
Caan, and Ryan O'Neal.
Stallone refused to sell unless Winkler allowed him to
star - a longshot gamble that worked, and helped establish
the million-to-one ethos that infused the entire
production. When the bid topped $300,000, Stallone
said, "I would sooner burn the thing than have anyone
else play Rocky Balboa. Not for a million dollars."
Finally, a deal was made between Stallone,
Chartoff-Winkler Productions, and United Artists. "It
was a gamble, and a labor of love, with everyone taking
much less than their regular salaries."
In a few months, the unknown actor was in Philadelphia,
ready to start shooting what would be his first starring
role, in a movie whose budget matched his lowly status.
"I walked out of the trailer the first time in those
cold streets of Philadelphia, they said, 'Sylvester, are
you ready?' And I said, 'No, but Rocky is.'"
For Stallone, the shoot was as tough as Rocky's 15
rounds with Apollo Creed. "We didn't have the money
to shoot a normal union film at that time in Philadelphia,
so we would travel in a van," he says, and the film
crew would jump out whenever director John Avildsen saw a
colorful location. They were working with a new tool -
Garrett Brown's experimental Steadicam, enabling them to
shoot moving objects in an exciting new way.
"John has me going up and down steps, through
these curved corridors along the river," Stallone
said. "One thing about John is that he would use the
environment. We'd see a ship along the river and he'd tell
me to 'jump out and run as fast as you can.'"
The training sequence, pulled together from sites all
over the city, looks funny to Philadelphians, who
recognize that it takes Rocky over a course of some 20
miles in a few minutes. To general audiences, though, the
scene is a visual marvel - the Steadicam tracking shots
were brand new, and Rocky's journey is a sprint through an
urban landscape that is uniquely Philadelphia - gritty,
quaint, industrial, modern, colonial, and finally, atop
the Art Museum steps, even beautiful. All backed by one of
the great movie scores - Bill Conti's classy brass sound,
gladiatorial and stirring. The sequence is also enlivened
by hundreds of ordinary Philadelphians, contributing
spontaneous cameos. "He would have me. . .running
down the street and people are throwing things at me. I
had the orange thrown at me and people had no idea who I
was. I was just some strange alien invader in a well-worn,
tattered, baggy, incredibly ugly sweat suit running
through their neighborhood, and they're throwing things at
me," he said.
The movie had a budget of less than $950,000 and ran
out of money quickly. A scene that was meant to feature
300 extras at an ice rink (when Rocky takes Adrian ice
skating) ended up with Stallone and Talia Shire alone on
the ice. And when Stallone admitted he couldn't skate, he
jogged gingerly alongside Shire, in what turned out to be
one of the movie's most touching scenes.
In the end, there was just enough film left for a final
re-shoot of the ending, originally intended as just a long
shot of Rocky and Adrian leaving an empty stadium hand in
hand - an iconic image which ultimately became the shot
used for the promotional posters. The unforgettable
"Adrian!" "Rocky!" "Adrian!"
finale was a last-minute addition, and there were so few
people left that friends and crew had to crowd one corner
of the ring to feign the appearance of a large mob.
There was no need to conjure up fake mob scenes when
the movie opened. Test screenings showed that audiences
loved the picture, and the crude promotional trailers
released to the public created nationwide buzz around the
little movie that could - "a movie for every nobody
who ever needed somebody." The little below-radar
movie, shot out of the back of a van on the streets of
Philadelphia, was a monster hit ($117 million in
bicentennial dollars), and an unlikely nominee for Best
Picture.
On Oscar night, Rocky was a long shot again,
against the favored Taxi Driver, Network and
All the President's Men, movies that captured New
York and Washington, D.C., just as resonantly as Rocky
captured Philadelphia. And Rocky not only went the
distance, it won.
"I know I'll never have a voice like that again,
where I can just speak whatever I feel in my heart,"
Stallone says. "That's one thing I'll always cherish
about that character, because if I say it you won't
believe it, but when Rocky says it, you know it's the
truth."